Inosculation is a natural phenomenon in which trunks, branches, or roots of two trees grow together.
I learned about this phenomenon from a Twitter thread. The science is beautiful, and so was the author’s perspective, “It's not so much one tree feeding another as the formation of a new hybrid organism.”
Although I didn’t hear of inosculation till last week, that’s pretty much the idea behind how we think of SaaStitute growing into the one partner for your journey in SaaS.
In the last decade, we have seen some brilliant people building beautiful products and growing them into successful saas businesses from India. The ecosystem is like a new forest in the making.
Some trees have grown strong and many more are coming up. Even those who couldn’t make it will eventually turn into humus, feeding back with what not to do. But the learnings are sporadic, limited to few people and fewer businesses.
What we need is to brush our saas brains together, hoping it will lead to inosculation, and then grow together. If you haven’t yet, do check out Saastitute and reach out if you think there is any way you can contribute. Tell us your story, your learnings in practice, your lessons from failure - We want to bring it all together.
I scraped a few emails and sent a very long cold email sharing about our launch and asking people to contribute. The email did surprisingly well with a 7.8% response rate. That’s a great indicator that people are more than willing to contribute. I am sure you are too - Don’t hold back :)
Michelin Star, the most prestigious food rating program in the world was actually a content marketing strategy for Michelin Tyres. Yes, it’s true and there is a lesson in it for all of us working on demand generation.
The Adjacent User Theory - The experiment that fuelled Instagram’s growth in later stages, found on Andrew Chen’s blog and written by EIRs from Reforge.
A thread from Justin Kan that you shouldn’t miss. He talks about an unsuccessful venture (Atrium) after an iconic exit from his first venture, Twitch.
Finding connections in two unrelated things, like inosculation and saastitute can help you write interesting openings. There is a word for it. Apophenia.
I wrote the last newsletter on substack more than a year ago and never followed through with the promise of recurring reads every Sunday. Some motivation from you and a kick in the butt from my team has me going again. One of them needs to keep coming to keep the newsletter going.
Do write back with suggestions if you have any.
PS: We will move out of substack and shift to our internal marketing tool from next week (Please let me know if you want to unsubscribe).